Date(s) - 03/03/2016
10:00 am - 3:30 pm
Parham Airfield Museum
This interactive session from experienced communications consultant Christina Lister will look at how websites can be used for marketing a museum, connecting with its target audiences, increasing engagement and driving visits. The course will provide inspiration and tips, refer to free or low cost tools that participants can access and will include case studies and examples. Participants will also receieve handouts, including further resources and links.
The course will cover:
- Planning: including identifying your target audiences, developing a user-friendly approach and testing your ideas
- Content: developing your content, creating a home page with impact, how to write copy for websites, using images effectively, and accessibility issues
- Engagement: creating a mobile-friendly website, embedding social media and encouraging sharing
- Driving traffic: improving search engine optimisation, promoting your website and undertaking simple evaluation
- New websites: building the case for a new website, writing a brief for a new website and typical costs
At the end of the session, participants will:
- understand how to plan and develop a user-friendly website
- take away a range of easy-to-implement ideas to make the best of their current website.
The session is aimed at people who have some basic experience of, or interest in, running a museum’s website or who might have in the future. It will not focus on technical aspects, or require participants to have experience in how to build a website from scratch.
Please note: this session has been organised by Lyn Gash, Museum Development Manager for Suffolk, who has kindly opened the course up for bookings from the rest of the region.
This event is fully booked.