Date(s) - 14/11/2016
10:00 am - 3:30 pm
Trainer: Miranda Rowlands (SHARED Enterprise Project Officer at Norfolk Museums Service)
This introductory workshop is suitable for anybody considering trying digital fundraising (crowdfunding) or wanting to know more about legacy giving schemes. Museum volunteers, staff, managers and trustees are all welcome. No prior knowledge or experience is necessary.
(The workshop was previously offered in Wymondham on 20 October 2016. Previous delegates may attend again if spaces are available, but the content will be the same.)
Online fundraising, or crowdfunding, is growing rapidly in the museums sector. This introductory workshop will explain how it works and what’s involved, including practical experience of planning a campaign.
• What is crowdfunding?
• Different crowdfunding models
• Choosing a digital platform
• Running a successful campaign
• Top Tips from Nesta
There are a great many misconceptions about this area of fundraising. We will give you the facts, dispel some myths and challenge resistance to talk to people about leaving a gift in their will.
• Why promote legacy giving?
• Understanding the legal jargon
• Who is your target market?
• Marketing, cultivation and stewardship
• Evaluation of marketing materials
Lunch and refreshments will be provided.
This event is fully booked.