Date(s) - 17/10/2014
10:30 am - 12:30 pm
The Fitzwilliam Museum
Guest Speaker: Andrew Lewis, Digital Content Delivery Manager, V&A
Andrew Lewis is Digital Content Delivery Manager at the V&A (Victoria and Albert Museum), the UK’s National Museum of Art and Design, where he is responsible for the technology platforms that deliver digital content for the Museum to web and mobile, and for leading on their development. Before that, Andrew was Senior Web Content Manager at the V&A, responsible for the overall web content programme, and in 2008-2011, led the content migration within the Museum’s major website redevelopment project, launched in May 2011.
Andrew is an information scientist with more than 20 years experience in cultural services development and delivery, most recently in Museums, and previously in public Library and Information services. He has a masters degree in Information and Library Science, and a degree in Cybernetics and Control Engineering. Outside of work he has a passion for making strange things.
How has the digital age changed audience expectation of museums?
The digital world is not something we should be planning for in the future, it has been here for several years and everyday life is already built around digital communication. This a fact, so what does that mean for us as museum professionals when we develop and deliver services? This session aims to provide some answers.
Andrew reviews the impact of digital technology and communication in society at large on museum service-design. The session covers ways to understand audiences, tools for obtaining evidence about current user digital behaviour and tactics for influencing change within organisations.
He presents real change examples from the V&A and other museums that show what really happens when we manage change. He ask that we consider social behaviour trends in the wider world caused by ubiquitous digital and how people consume information and content and how we can start to understand audiences from the behaviour data they leave as they interact in their world. He will review a range of resources to help you make informed choices about service design. These including report, studies, easy to obtain stats and techniques for designing more bespoke data capture for your individual services. He also considers the subtle psychologies involved in driving change within organisational cultures.
About the SHARE Digital Development Forum
The SHARE Digital Development Forum has been set up to help inform museums’ approach to all things digital. Meeting quarterly a steering group of museum professionals with a role or active interest in digital services will programme a themed talk and discussion, as well as meet to consider their own interests and challenges.
A draft terms of reference and current membership of the steering group can be found on the Networks page.
The seminar will be followed in the afternoon by a meeting of the Steering group. If you are interested in joining Steering Group talk to Simon Floyd (firstname.lastname@example.org / 01603 638141).
Bookings are closed for this event.