Museum shops are an integral part of the visitor experience and when managed successfully, provide vital revenue streams.
This workshop will focus on buying for your retail outlets and will be delivered by retail expert Henri Davis. Henri has worked with national retail giants managing branding, packaging and buying. She joined the National Trust, buying stationery, gifts and cards for the Gift Shops in 2003. Her extensive knowledge of the stationery, gift, card and souvenir industries, means she hits the ground running to deliver immediate results. In this workshop Henri will be keen to share her experience and expertise to help your museum shop become or continue to be successful.
There will also be a case study and shared experience by Lisa Avis, provoking some thought into ethical and eco-friendly merchandise. Lisa helps run the shop for the UK Antarctic Heritage Trust in the Antarctic.
The day has been designed to inspire confidence in developing buying and aims to help museums of all sizes to identify the steps they need to take to maximise the effectiveness of their retail offer.
This event is for decision makers with retail responsibilities, both volunteers and paid members of staff.
Please note that the sign-up form has some additional questions, which the trainer has requested and which will help feed into the day.
PRE-SEMINAR PREPARATION
The seminar session will cover a lot of areas, to help you get the most out of the seminar please think about the following questions, it will help you relate what is being discussed to your museum:
- What is the reason for visiting your museum / property?
- Who are your customers? Make a note of the key types of who visit your museum and come into your shop.
- Who are the customers who spend most with you?
- Do you get more visitors at certain times of year, if so when?
- Do you sell more in your shop at Christmas, or at times like Mother’s Day?
- Are there certain types of products or products at certain price points that sell best for you?
Please note the Botanic Gardens do not open until after 10am, the box office should have your name on arrival. The room will be held in the Classroom, the Brookside Gate is the closest entrance to the room, but there is an additional entrance on Station Road. For more information, visit the Botanic Gardens website. The training day will start promptly at 10.15. .
Refreshments will be provided on arrival but please bring your own lunch
Please see our FAQs for any questions relating to our training programme
Terms & Conditions:
For full details of our programmes conditions, see our Terms & Conditions on our website.
By booking a place on to SHARE Museums East Training Programme, you are agreeing to the following terms and conditions:
- That you are from an East of England museum which is in Arts Council England’s Museum Accreditation Scheme. Where this is not applicable you acknowledge that SHARE will facilitate your attendance if availability permits and that your organisation will pay any fees which may apply.
- It is a condition of receiving this ACE funded training that the online evaluation sent to the email address provided at the point of booking is completed by the specified deadline. This deadline is in the email notification unless a paper evaluation is specifically requested and submitted on the day of the training session.
- By booking a place you agree that you are booking as a representative of your organisation and should you cancel your booking without sufficient notice your organisation is responsible for paying the late cancellation fee of £50.
