Date(s) - 12/10/2015
10:00 am - 3:30 pm
Trainer: David Burgess, Fundraising Consultant, the Management Centre and Co-Director, National Arts Fundraising School
This one-day course will benefit anyone interested in developing strategies for raising funds through individual giving and legacies, and is designed to introduce you to the principles of Relationship Fundraising and how you can support donors on their journey from First Gift to Legacy.
The day will be split into two parts. The morning session will provide an introduction to Relationship Fundraising for museums and will cover:
- What Relationship Fundraising is and why it is important for museums and your donors
- How you can plan a donor journey, capitalising on “Moments of Truth” and avoiding “Coffee Stain Moments”
- The role digital technology can play in Relationship Fundraising
In the afternoon we will move on to look at legacies and why, as museum fundraisers, we need to learn to love them. This session will cover:
- The vital role that legacies can play for museums
- The different types of legacies and what they mean for us as fundraisers
- How to approach legacy giving with your supporters
The interactive sessions will draw on examples from across the arts and culture sector, as well as case studies from the wider charity sector, with opportunities for you to consider what this means for you and your own organisation.
David has almost 10 years fundraising experience – specialising in the Arts and Culture sector. He has worked with organisations ranging from an international opera company to a regional orchestra. His specialisms include Trust and Statutory grants, as well as developing successful Individual Giving schemes, including legacy programmes. In 2014, David was awarded a “Highly Commended” prize as part of the Legacy10 Awards for Excellence. He is also Co-Director of the National Arts Fundraising School – the internationally-renowned course designed specifically for fundraisers in the arts and culture sector.
Delegates will be invited to apply for a small grant from SHARED Enterprise to support the implementation of their learning after the course. For example, grants could be used towards the cost of:
- A donor management database
- Producing an individual giving brochure (with both lifetime giving and legacies in one place)
- Support for a cultivation event
Further information on how to apply will be given to delegates at the end of the day.
Refreshments and lunch will be provided. Please let us know of any dietary or access requirements when you book, using the “comments” box below.
Bookings are closed for this event.