Date(s) - 26/06/2014
10:00 am - 3:00 pm
Thursday, 26th June 10.00am-3.00pm
Workshop One is the first of a series of three workshops that will take participants through an audience development framework which will help you to understand what you can learn from your visitor research and how to use this information to broaden your visitor base, engage more deeply with your audiences and increase visitor numbers.
Workshop One will include:
- What do we mean by ‘audience’?
- What is audience development? Why do it?
- The importance of research
- The basics of an audience development plan
- Audience behaviour and motivations
- Identifying a suitable strategy and approach
- We will start populating your plans, focusing on:
- Situational analysis
- We will identify any gaps in your data or information and how they can be filled.
The session will also be an opportunity for you to discuss any issues you are having with conducting the visitor research and to share with others what is working, should you wish to.
This session will spend some more time on developing and populating the audience development framework we have provided. It will reference the requirements of the HLF’s Activity Plans and how the audience development programme dovetails into this. Activities for different budget levels will be covered. There will also be an opportunity for a discussion about issues and concerns with funding applications and meeting funders’ requirements and chance for participants to find commonalities and learn from each other.
This workshop is aimed specifically at museums who are working towards a full audience development plan. An equivalent workshop for smaller museums will take place on Monday 16th June (click for details and to book).
These workshops are primarily offered to museums already signed up to Visitor Insight East. However, if you are collecting visitor data by other means it is possible to join them. Please contact Joel Chalfen in the first instance to discuss your participation and the kind of visitor data required.
Bookings are closed for this event.